Exercise: Point of Sale Display

The Brief Your local green grocer has asked you to produce a point of sale display to go above the fruit and vegetables in their shop. They want the display to be seen from the street through the shop windows to attract passing shoppers in order to boot their trade. The shop is in a … Continue reading Exercise: Point of Sale Display →

Exercise: Too much or not enough information

Brief Posters generally, have an image and one main line of text, most often the title, followed by additional essential information. Look around locally and identify a coming event - it could be a jumble sale, local gig, concert or play, an exhibition or sporting fixture - and design two posters to promote it. Make … Continue reading Exercise: Too much or not enough information →

Exercise: Visualising Your Ideas

The Brief Paper is something graphic designers take for granted. For this exercise you will explore some of the different ways you can fold paper and make a leaflet. You have been asked to design a leaflet for an organisation, inviting people to volunteer for a task. (you can choose the task for example, school … Continue reading Exercise: Visualising Your Ideas →

Exercise: Book Cover Design – HG Wells

The Brief Design a stunning and contemporary cover for one of the 20th century's most acclaimed authors, HG Wells. Known mostly for his science fiction writing, HG Wells also wrote social novels that are still relevant today, covering topics such as the mid-life crisis, class, feminism, materialism, consumerism and love. Your challenge is to create … Continue reading Exercise: Book Cover Design – HG Wells →

Exercise: Working to a brief

These are extracts from briefs set as part of a student competition. Your task is to read and analyse them. Ask yourself: What are you being asked to do?How will the client judge a successful outcome to the brief?What are the keywords? Note: I will be swapping question 2 & 3 around as I feel … Continue reading Exercise: Working to a brief →